The three sales promotion strategies are pull strategy, push strategy and the combination of both pull and push strategy. The sales promotion strategies can make a perfect attempt for stimulating the product trial, purchase or interest. The push strategy suggests the idea of pushing the product of the company in order to making the consumers aware regarding a particular product (Ogden & Ogden, 2014). On the other pull strategy helps a product to be available to the consumers after it is established in the market.